Promote Your Business On Television & Radio

How would you like to not only promote your business
on television and radio,Promote Your Business On Television & Radio Articles but also become a local,regional, or even national at the same time?Think it can’t be done? Think again. I will show you exactly how to do just that, as I have done quite a number of television interviews, and far too many radio interviews to count. Now, no matter what you do, promote, or sell, there
is probably a television or radio program that will
interview you for it.

However, most people tend to think that television
and radio are only for established celebrities, or
that they must find an “inside” connection, or must
spend exorbitant amounts of money on a professional
publicity firm in order to crack these media.

Well, nothing could be further from the truth, as I am
living proof of it. I suppose I have always been a bit
of a media ham/hound, take your pick of the terms,
for I have been doing television and radio interviews
for almost ten years. And, it is a very simple process,
and one that I thoroughly enjoy.Following, is a layout of the steps for you to begin
approaching this invaluable level of media for
bringing dramatically more attention to your venture(s).

  • One point of note that should be stressed, is that
    you will experience greater results and success IF
    you can put a “news” or “public benefit” spin on what
    you have to offer, and not simply convey that your
    sole intent is to “sell” a product or service.
  1. Pick up you local television guide, or even better,
    search online, and carefully review any locally or
    regionally produced programs such as morning
    shows or news programs. You want to list each of
    these down on paper.
  2. Next, get the station telephone numbers, call them
    up, and inquire the name of each show’s producer,
    and/or the news director for newscasts. You will
    probably find there is more than one newscast, with
    each newscast hour having a different director. The
    more, the merrier.
  3. Inform the producer or news director of the offer
    you have that you feel would be newsworthy and
    something the viewers or listeners would be
    interested in.
  4. The producer/news director will, at that point, ask
    you to send more information, generally, in the form
    of a news release or, more appropriately, a media kit.
    Make sure yours is top-notch. If for any reason you
    cannot reach the producer or news director personally,
    ask the receptionist or an assistant to provide you with
    their name, as well as the station contact address.
  5. Next, be patient. By all means, don’t repeatedly
    hound them in the interest of getting an interview. This
    will only serve to alienate any future possibility. If they
    are interested, and you have done a good job of
    convincing them, they WILL call you. Also, keep in
    mind that the time frames of them contacting you can
    vary from 1 week to 1 year, as they are required to
    produce segments ahead of time.

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