In an era where podcasts have become an essential platform for global news and in-depth analysis, The Economist has responded to this demand with the launch of its premium audio service, Economist+. Introduced in October 2023, this subscription service builds upon the success of the economistplus.com podcast offerings, providing listeners with exclusive access to additional content, special series, and an expanded collection of audio journalism.
What is Economist+?
Economist+ is a subscription service tailored for listeners who want more in-depth coverage of world affairs, business, science, technology, and politics through audio. By offering a premium tier for its podcast listeners, The Economist aims to cater to an audience that seeks deeper analysis and exclusivity, beyond its free and standard podcast content.
Economist+ includes full access to a variety of The Economist’s well-established podcasts, as well as a host of new and exclusive shows that take advantage of the unique strengths of the audio medium. The service costs $4.90/£4.90 per month or $49/£49 annually, with a 50% discount for early subscribers. Importantly, all current subscribers to The Economist magazine receive Economist+ benefits at no extra cost【13†source】【14†source】.
Exclusive Content and New Shows
One of the key draws of Economist+ is its slate of new, exclusive shows. Two major highlights of the service include Boss Class and The Weekend Intelligence.
- Boss Class: This limited series is hosted by Andrew Palmer, the author of The Economist’s popular “Bartleby” column on leadership and management. Boss Class explores the future of management, bringing in CEOs, business leaders, and experts to discuss a wide range of topics, from effective hiring to hybrid working environments. Palmer’s characteristic wit and insight add a unique flavor to this show, which aims to equip leaders with strategies for navigating the evolving business landscape【13†source】.
- The Weekend Intelligence: This weekend edition of The Economist’s flagship daily podcast, The Intelligence, offers deeper reporting and narrative storytelling, with a focus on global affairs, economics, and the significant news shaping the world. Hosted by Ore Ogunbiyi and Jason Palmer, this show provides listeners with a curated selection of stories that expand upon the weekday episodes, offering additional context and analysis【14†source】.
In addition to these new shows, subscribers gain access to The Economist’s existing range of high-quality podcasts:
- The Intelligence: The daily podcast offering a comprehensive roundup of the world’s most pressing issues.
- Money Talks: A weekly show on global markets, economics, and business.
- Babbage: A show exploring the latest in science and technology.
- Checks and Balance: A podcast delving into American politics.
- Drum Tower: Covering news and issues from China, hosted by correspondents in Beijing and Taipei【13†source】【14†source】.
These podcasts are designed to provide listeners with insightful, in-depth analysis on critical topics, all crafted with the distinctive journalistic expertise that The Economist is known for.
The Growth of Audio at The Economist
The decision to launch Economist+ comes as part of The Economist’s broader strategy to expand its reach and deepen engagement through digital and audio platforms. Over the past three years, the magazine’s podcast audience has more than doubled, reaching 5 million unique listeners per month. This rapid growth highlights the increasing demand for long-form audio content that offers more than just headlines, focusing instead on nuanced discussions and expert insights【13†source】.
Bob Cohn, president of The Economist, emphasized the strategic importance of podcasts in the publication’s digital-first approach, noting that audio has become the fastest-growing platform for the company. By launching a premium tier, The Economist seeks to continue investing in its audio offerings, allowing for the creation of high-quality content that resonates with its diverse audience【13†source】.
Pricing and Subscription Details
Economist+ is priced at $4.90/£4.90 per month or $49/£49 annually, with a special promotion offering 50% off an annual subscription for early adopters. Those who are already subscribed to The Economist print or digital editions will automatically receive access to Economist+ without paying additional fees【14†source】.
For non-subscribers, The Economist will continue offering the weekday episodes of The Intelligence and selected sample episodes from other shows for free, while full access to the library of podcasts requires a paid subscription.
Conclusion
Economist+ is an exciting new chapter for The Economist as it continues to evolve and expand its digital offerings. By providing exclusive access to new and existing podcasts, it aims to offer an enriched listening experience for those who want to dive deeper into the world’s most pressing issues. Whether you are a long-time fan of The Economist or a new listener, Economist+ offers an opportunity to explore the depth of global news and analysis through a premium audio experience.
